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Pros And Cons Of Social Media Business

Doing some good business is cost effective and easier over the social media as compared to when you do business offline.

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Pros Of Social Media Business

Word of mouth is a long known tradition to improve any business. When used ...View More

Cons Of Social Media Business

Social Media is a very sensitive area for anyone who is not just new but also ...View More

Pros And Cons Of Social Media Business

Doing some good business is cost effective and easier over the social media as compared to when you do business offline. The online world has considerable increased turnovers and profits of many businesses while there are security issues and other such disadvantages which may be of concern in Social Media business. This article points out such pros and cons of doing business over Social Media

Pros

Word of mouth is a long known tradition to improve any business. When used in the right way, social media marketing can boost businesses.

  1. Cost Efficiency

    With a nicely written content and attractive pictures, one doesn’t need to spend on anything to post their ads on social media. You only need a social media profile. The cost is almost nothing.

  2. Improved Sales

    With more and more clicks by people on the social media, you get a lot of sales. There are a variety of people on the social media with different tastes and you may be able to reach their requirement easily leading to improved sales

  3. Traffic

    Driving traffic to your business portal is easier through social media platforms. It is also a means of using push buttons way to make people visit your website.

  4. Ranking improvement

    Search engine ranking is improved with brand name creation. When people know your brand name, there are more chances of reaching the first page on a Google search. People prefer search results that appear on the first page

  5. Customer satisfaction

    Through social media, customers can be contacted easily. A discussion of the product review can be talked about making the customers more satisfied. Accepting every comment will improve the efficiency of the business and hence will have the customers come back repeatedly.

  6. Huge Audience

    Social Media business caters to a huge audience. It is not just over the social media platforms like Facebook, twitter etc. Whenever you upload something catchy, it goes viral over the internet and television as well improving the number of audiences who would prefer to do business with you.

Cons

Social Media is a very sensitive area for anyone who is not just new but also for those who are not attentive towards what happens there. Here are a few cons of doing business over social media:

  1. Time

    Social Media platforms are tempting and attractive. You never know how time just flies when you are into it. Your mouse goes on clicking everything that you see and hence it is very difficult to manage time spent on the social media. All those who believe in time do not opt for social media business

  2. Negative Users

    While Social Media is open to all kind of users, there are people who do negative commenting and there are spammers, scammers, hackers etc. So your business can be at risk from such negative users.

  3. Loss of control

    Whatever is published is bound to go viral online which can be beneficial only if it generates positive outcomes. You lose control as anyone can make use of your content in order to criticize or just spread improper information. It may damage a business’ reputation online.

  4. The region of Interest undefined

    With huge audience and continuous traffic it is impossible to measure the results. Social Media is a vast platform and hence a particular region of interest can be defined even though you can categorize your business. Making search engine optimization based on categorization has been unsuccessful.

Communication between media and the digital marketing company is challenging and vital to maintaining a company’s place in the market. It is required for any media relations service provider to keep themselves update by following blogs, journals, magazines etc. Media relations services are services on behalf of a company bring in awareness of the product to be marketed and in turn, will help drive traffic towards the business portal. Therefore when an event happens in a company, it needs media attention in order to make people of what has happened or changed. A business should be able to communicate properly to the social media what they want to show to the world and what they do not want to. Improper communication can lead to irreparable losses.